![]() The concept has been popularized by Jenkins, but the term was originated by de Certeau. The subversive appropriation of mass-media texts (or of characters within them) by fans for their own pleasure. ![]() ![]() Provost Professor of Communication, Journalism and Cinematic Artsįans have become important to work in media sociology and cultural studies for a variety of reasons: they can be taken to represent a dedicated, active audience they are consumers who are often also (unofficial, but sometimes official) media producers (Jenkins 1992 McKee 2002) and they can be analyzed as a … What is textual poaching media? Theories of “transmedia storytelling” and “convergence culture” What is Henry Jenkins is best known for? Henry Jenkins In Textual Poachers, Jenkins argues that fans should be regarded not as passive consumers of popular media, but as active producers of content who ‘poach’ elements from media in order to create their own stories which address issues they care about. What is the 20th anniversary edition of textual poachers about?.What is the convergence of three cultures?. ![]()
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